Revamping the Supply Chain - The Ashok Leyland Way
	
 
		
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Case Details:
  
Case Code : OPER004 
Case Length : 08 Pages 
Period : 1992-1998 
Organization : Ashok Leyland 
Pub Date : 2002 
Teaching Note : Available 
Countries : India 
Industry : Automobiles 
 
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'Together We Can'-Beat the Recession
	
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AL did not seem to succumb to the 'uncertainty gloom' that was playing havoc to 
its business environment. It decided to meet the challenge by re-gearing its 
systems, be it material order, procurement, material handling, inventory control 
or production. AL conducted brainstorming sessions inviting ideas on cost 
cutting. Quality Circle teams were formed for this purpose. Said Thomas T. 
Abraham, deputy general manager, Corporate Communications, "Our Quality Circle 
teams were very helpful at this juncture and the worker involvement made it 
easier to address cost cutting." AL took every employee's ideas into account and 
figured out a way to keep things going and reduce production without inflicting 
pain. 
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 The recession saw AL waging a war on wastage and inefficiency. AL took many 
	initiatives ranging from tiering its vendor network to reducing the number 
	of vendors, and consequently, moving to a just-in-time (J-I-T) ordering 
	system, to joint-improvement programmes (JIP), which were essentially 
	exercises in value-engineering undertaken in association with key vendors.  
	
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		It set up 
		different tier-levels to improve the quality of the suppliers. Tiering 
		formed the basis of the vendor-consolidation drive. Till 1998, Ashok 
		Leyland used to source the 62 components that went into its front-end 
		structure of its trucks and buses, from 16 suppliers. 
		 
		In 2000, one tier-I vendor sourced the products from the other vendors 
		and supplied the assembly to the company. This saved cost and time 
		provided the vendor network was well coordinated with AL's own 
		manufacturing operations. At AL, Vendor Development and Strategic 
		Sourcing were handled by Corporate Materials Department (CMD).   | 		
	 
 
CMD identified the vendors, rated the vendors based on 
feedback received from Supplier Quality Assurance Cell, send 
drawings/specifications, called for quotes with detailed breakup of 
operation-wise costs, and negotiated the price at which the parts would be 
supplied. In addition to CMD, there were Materials Management Departments (MMDs) 
for scheduling based on unit production plan... 
Excerpts >> 
 
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